Pay Per Click, PPC can earn you quality leads when it is done in a right manner. If you can create a seamless user journey, it could provide a high Return on investment (ROI) for your PPC efforts. Pay-per-click advertising is most common in search engine results pages, like Google or Bing. Nowadays it is also used on social channels. PPC is a form of advertising that allows user to pay a fee to have your website on the search engine result page when someone types in specific keywords/phrases to the search something. The SERP will display the created ads for that keyword if the keyword was used for that ad. This can create direct traffic and sales to website, and the fee paid is based on whether people click that ad.